Skincare for the Backyard and the Backcountry
Skincare products do not support the healthy,
sustainable outdoor lifestyle that many of us desire.
Although more people than ever are playing outside, with the exception of sunscreens, lip balms, and insect repellants, skin products are not designed with the unique needs of outdoor recreationists in mind.
Mission
We’re on a mission to support active outdoor lifestyles through sustainable and inclusive skin products for use before, during, and after outdoor recreation.
We believe that all skin deserves love and fresh air.
Vision
We envision a world in which all people play outside—happy, healthy, and responsibly.
Founder
Misha Charles is the founder of Maluti. Her passion for the outdoors is inspired by a life-changing, 10-month career sabbatical spent exploring the Colorado Rockies. Her interest in skincare is deeply personal.
As a new hiker and backpacker, Misha struggled to find skincare products that met the demands of her active outdoor lifestyle, supported her commitment to the environment, and helped her sensitive skin adapt to extreme conditions, many of which are exacerbated by climate change.
Misha is a people leader, strategist, program designer, operator, and educator whose 20-year career spans the outdoor recreation, technology startup, and education spaces. She designed Maluti while pursuing an MBA in entrepreneurship at the University of Colorado and took first place in The CLIMB: Jake Jabs Startup Pitch Competition.
